Coastal Regional Commercial Manager

Rovensa Next is the Rovensa Group’s global business unit, specialising in biosolutions for agriculture.
It is made up of twelve pioneering Rovensa Group companies: Agrichembio, Agro-K, Agrotecnología, Cosmocel, Idai Nature, Microquimica, MIP Agro, Oro Agri, OGT, Rodel, SDP and Tradecorp, with a consolidated background in sustainable crop nutrition and biocontrol management.
Rovensa Next combines local technical knowledge, innovation and teams that work alongside farmers and distributors in the field to solve their sustainability challenges, backed by the global expertise and leadership of the Rovensa Group. It is aimed to shape a sustainable future for agriculture and drive its biotransformation.
When you join Rovensa Next you are not just joining a dynamic team of people gearing up to create a sustainable future – you are joining a team that is intent on making it a reality.

Let’s grow greener!

www.rovensanext.com/

The Regional Sales Manager is responsible for driving profitable growth and market development within the assigned territory through the execution of sales, marketing, and customer engagement strategies aligned with national and corporate objectives. This role provides leadership to a regional sales team while directly managing strategic customer relationships and business development activities.

The Regional Sales Manager serves as a key liaison between customers, distributors, industry stakeholders, and internal teams to strengthen Rovensa Next's market position and advance adoption of BioSolutions technologies. Success in this role requires strong leadership, technical agricultural expertise, strategic planning, financial acumen, and a commitment to customer success.

Key Responsibilities

Strategic Sales Leadership

• Develop and execute regional business plans that support company sales, profitability, and market share objectives.
• Establish regional sales targets and performance metrics consistent with national and corporate goals.
• Monitor market conditions, competitive activity, customer needs, and industry trends to identify growth opportunities and risks.
• Develop and implement strategic initiatives to expand market penetration and accelerate adoption of company products and technologies.

Team Leadership and Development

• Lead, coach, mentor, and develop a high-performing regional sales team.
• Establish clear performance expectations and accountability measures for team members.
• Conduct regular sales reviews, field coaching sessions, and performance evaluations.
• Support team members in customer acquisition, account development, territory management, and technical selling activities.
• Foster a culture of collaboration, continuous improvement, and customer focus.

Customer and Market Development

• Develop, maintain, and grow a portfolio of strategic accounts to contribute toward regional sales objectives.
• Build and maintain strong professional relationships with growers, distributors, retailers, consultants, researchers, and key industry stakeholders.
• Identify customer needs and deliver value-based solutions that improve customer outcomes and business performance.
• Participate in industry meetings, trade shows, educational events, field demonstrations, and conferences to enhance market presence and identify new business opportunities.

Financial and Business Management

• Prepare and manage the regional sales budget, including revenue forecasts, operating expenses, and growth initiatives.
• Monitor regional business performance and provide accurate monthly, quarterly, and annual forecasts.
• Analyze sales performance, market potential, and profitability trends to guide business decisions.
• Support effective credit management and collection efforts when required.

Inventory and Operational Management

• Collaborate with Customer Care, Supply Chain, and Operations teams to maintain appropriate regional inventory levels aligned with sales forecasts and seasonal demand.
• Ensure efficient management of product availability to support customer needs and company inventory objectives.
• Maintain accurate sales records, customer information, and pipeline activities within designated CRM systems.

Marketing and Brand Development

• Collaborate with the national marketing team to develop and execute regional marketing programs and promotional activities.
• Support product launches, field trials, demonstrations, and educational initiatives within the territory.
• Ensure consistent communication and representation of Rovensa Next's values, mission, and brand identity.
• Position Rovensa Next as the preferred BioSolutions partner among growers, distributors, consultants, and industry influencers.

Compliance and Professional Conduct

• Ensure compliance with company policies, regulatory requirements, industry standards, and ethical business practices.
• Maintain confidentiality of sensitive business, customer, and employee information.
• Promote a safe and professional work environment and always uphold company values.

Travel

• Region travel required includes ~25% overnight travel.

Education and Experience

Required

• Bachelor's degree in Agronomy, Crop Science, Plant Science, Soil Science, Agricultural Business, or a related field.
• Minimum of five (5) years of experience leading remote sales teams within the agricultural industry.
• Demonstrated success in sales leadership, market development, and customer relationship management.
• Proven experience, developing business opportunities and driving revenue growth.
• Strong technical understanding of crop production systems and agricultural inputs.

Preferred

• Advanced degree in Agronomy, Business, Agricultural Sciences, or related discipline.
• Experience with biological products, biostimulants, crop nutrition, crop protection, adjuvants, or related technologies.
• Experience utilizing CRM systems and business intelligence tools.

Knowledge, Skills, Abilities, and Attributes

Knowledge

• Advanced knowledge of agricultural production systems, crop management practices, soil health, plant nutrition, biological crop protection, biostimulants, and adjuvant technologies.
• Knowledge of sales management principles, market development strategies, territory management, and customer relationship management.
• Understanding of agricultural distribution channels, industry stakeholders, and market dynamics.
• Knowledge of budgeting, forecasting, inventory management, and business performance metrics.
• Working knowledge of CRM platforms and Microsoft Office applications, including Excel, Teams, SharePoint, and Outlook.
• Understanding of regional agricultural markets, competitive products, and industry trends.

Skills

• Leadership, coaching, and employee development skills.
• Strategic planning and business development capabilities.
• Consultative selling, negotiation, and account management skills.
• Strong verbal, written, and presentation communication skills.
• Analytical and problem-solving skills with the ability to interpret market and sales data.
• Financial planning, forecasting, and budget management skills.
• Relationship-building and stakeholder management skills.
• Organizational and time-management skills with the ability to manage multiple priorities effectively.
• Proficiency with CRM systems, sales reporting tools, and digital communication platforms.

Abilities

• Ability to lead and influence cross-functional teams and remote employees.
• Ability to build credibility and trust with customers and industry stakeholders.
• Ability to identify market opportunities and translate them into actionable business plans.
• Ability to make sound business decisions using data, market intelligence, and financial information.
• Ability to effectively manage change and drive organizational initiatives.
• Ability to work independently while maintaining a high level of accountability and performance.
• Ability to travel extensively throughout the assigned territory, including overnight travel.
• Ability to represent the company professionally and positively in all business interactions.

Personal Attributes

• High ethical standards and professional integrity.
• Results-oriented with strong business acumen.
• Customer-focused and solutions-driven.
• Self-motivated, adaptable, and resilient.
• Collaborative leadership style with a commitment to team success.
• Strong sense of ownership, accountability, and continuous improvement.

Physical Requirements

• Ability to sit for extended periods while working at a desk, driving, or traveling.
• Ability to lift and move materials and product samples weighing up to 40 pounds.
• Frequent use of computers, mobile devices, telephones, and other office equipment.
• Ability to travel extensively throughout the region, including overnight stays.
• Ability to perform field visits in varying agricultural and outdoor environments.
• Vision abilities include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.

Compensation

This is a full-time, exempt position. Compensation will be commensurate with experience, qualifications, and demonstrated capabilities. Eligible employees may participate in company-sponsored incentive, benefit, and performance programs in accordance with company policy.

#LI-Remote

Rovensa Group is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Rovensa Group makes hiring decisions based on qualifications, merit, and business needs at the time.
Please note that, for equity compliance purposes, sometimes and depending on the jurisdiction, our Group follows specific criteria/ criterions related to hiring processes, when mandatory . Therefore, we are aware of our local duties, worldwide – feel free to consult your local laws and ask any questions to our HR representatives.