Director of North America Marketing_California

Rovensa Next is the Rovensa Group’s global business unit, specialising in biosolutions for agriculture.
It is made up of twelve pioneering Rovensa Group companies: Agrichembio, Agro-K, Agrotecnología, Cosmocel, Idai Nature, Microquimica, MIP Agro, Oro Agri, OGT, Rodel, SDP and Tradecorp, with a consolidated background in sustainable crop nutrition and biocontrol management.
Rovensa Next combines local technical knowledge, innovation and teams that work alongside farmers and distributors in the field to solve their sustainability challenges, backed by the global expertise and leadership of the Rovensa Group. It is aimed to shape a sustainable future for agriculture and drive its biotransformation.
When you join Rovensa Next you are not just joining a dynamic team of people gearing up to create a sustainable future – you are joining a team that is intent on making it a reality.

Let’s grow greener!

www.rovensanext.com/

The North America Director of Marketing is accountable for setting and executing the marketing and business development strategy across the United States and Canada. Operating at a Director level, this role translates enterprise and regional business objectives into integrated, market‑specific marketing strategies that drive revenue growth, strengthen brand equity, and deepen customer engagement across North America.

This position provides strategic leadership to the regional marketing organization, owns marketing investment decisions and budget accountability, and acts as a senior strategic partner to Sales and North America leadership. The role requires strong commercial acumen, advanced marketing capability, cross‑border coordination, and the ability to lead in a complex, competitive North American market.

Essential Duties and Responsibilities:

Strategic Leadership & Marketing Execution

• Lead and actively participate in all marketing and business development activities for Rovensa Next across North America.
• Develop and implement integrated North America marketing strategies aligned with organizational and enterprise goals.
• Analyze customer needs, market trends, and competitive dynamics across U.S. and Canadian markets to identify growth opportunities.
• Translate regional and global strategy into actionable, market‑relevant marketing initiatives.

Campaign, Digital & Content Leadership

• Plan, execute, and oversee integrated marketing campaigns across digital, print, social, and field marketing channels.
• Oversee digital marketing initiatives including SEO, SEM, email marketing, marketing automation, and social media advertising.
• Lead the development and management of marketing content including websites, digital assets, brochures, advertising, and promotional materials.
• Ensure consistency of messaging, positioning, and brand standards across North America.

Brand & Commercial Enablement

• Own and steward brand positioning across North America, ensuring credibility, differentiation, and consistency.
• Own life cycle management of the North America portfolio, including launch strategy, growth acceleration, line extensions, rationalization, and end-of-life planning to maximize commercial input, margin performance, and resource efficiency.
• Partner closely with North America Sales leadership to enable demand generation, promotional strategies, and sales effectiveness.
• Partner with regional, global, regulatory, and supply chain teams to ensure portfolio decisions are data-driven, market-relevant, and operationally executed across the US and Canada.
• Support product launches, market entries, and go‑to‑market strategies across the U.S. and Canada.

Financial & Performance Accountability

• Develop and manage the North America marketing budget with accountability for investment effectiveness and ROI.
• Establish KPIs, track campaign and program performance, and optimize strategies based on data and insights.

Team Leadership & Talent Development

• Lead, mentor, and develop the North America marketing team, including U.S.‑based resources and Canadian coordination.
• Set priorities, clarify expectations, and drive accountability across the function.
• Build organizational capability through coaching, performance management, and succession planning.

Relationship & Event Management

• Develop and maintain relationships with key customers, partners, and industry stakeholders across North America.
• Lead planning and execution of regional trade shows, product launches, customer events, and promotional activities.

Professional, Administrative & Compliance Responsibilities

• Accept and complete assigned projects in a timely and professional manner.
• Ensure compliance with company policies, procedures, and governance standards.
• Coordinate work schedules, vacation, and absences with leadership.
• Complete required documentation such as expense reports and vacation requests accurately and on time.
• Work a minimum of 40 hours per week unless otherwise agreed.
• Use company‑provided equipment for business purposes and ensure return upon request or employment termination.

Required Education & Experience

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field required; MBA or Master’s degree preferred.
• 8–10+ years of progressive marketing experience, including regional or national scope.
• Demonstrated experience leading marketing strategy across the U.S. and/or Canada.
• Proven track record of partnering with Sales and cross‑functional teams to drive revenue growth.
• Experience managing marketing budgets and external agencies/vendors.
• Agriculture, life sciences, specialty chemicals, or related industry experience strongly preferred.

Required Skills, Knowledge, and Abilities

• Knowledge (theoretical or practical understanding of a subject)
  • Advanced knowledge of marketing strategy, brand management, and business development at a regional level.
  • Practical understanding of market research, customer segmentation, and performance analytics.
  • Working knowledge of digital marketing platforms, CRM systems, and marketing automation tools.

• Skills (proficiencies developed through training or experience)
  • Strategic planning and execution
  • Commercial and financial acumen
  • Integrated and digital marketing leadership
  • People leadership, coaching, and talent development
  • Performance measurement and optimization
  • Cross‑functional and cross‑border collaboration
• Abilities (qualities of being able to do something)
  • Ability to operate independently with high accountability and sound judgment.
  • Ability to influence and align senior stakeholders across functions and geographies.
  • Ability to manage complexity, competing priorities, and multiple initiatives simultaneously.
  • Ability to adapt strategies in response to market changes and business needs.

Rovensa Group is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Rovensa Group makes hiring decisions based on qualifications, merit, and business needs at the time.
Please note that, for equity compliance purposes, sometimes and depending on the jurisdiction, our Group follows specific criteria/ criterions related to hiring processes, when mandatory . Therefore, we are aware of our local duties, worldwide – feel free to consult your local laws and ask any questions to our HR representatives.