Portfolio Marketing Manager, Specialty Crops

Rovensa Next is the Rovensa Group’s global business unit, specialising in biosolutions for agriculture.
It is made up of twelve pioneering Rovensa Group companies: Agrichembio, Agro-K, Agrotecnología, Cosmocel, Idai Nature, Microquimica, MIP Agro, Oro Agri, OGT, Rodel, SDP and Tradecorp, with a consolidated background in sustainable crop nutrition and biocontrol management.
Rovensa Next combines local technical knowledge, innovation and teams that work alongside farmers and distributors in the field to solve their sustainability challenges, backed by the global expertise and leadership of the Rovensa Group. It is aimed to shape a sustainable future for agriculture and drive its biotransformation.
When you join Rovensa Next you are not just joining a dynamic team of people gearing up to create a sustainable future – you are joining a team that is intent on making it a reality.

Let’s grow greener!

www.rovensanext.com/

The Portfolio Marketing Manager, Specialty Crops leads marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio, including adjuvants, biostimulants, and nutritional products serving tree nut, fruit, vegetable, and vine crop markets across the U.S. and Canada.

This role serves as the primary marketing and commercial liaison between growers, Pest Control Advisors (PCAs), distributors, and internal teams. The Product Marketing Manager is responsible for developing differentiated product positioning, translating technical and performance data into compelling marketing messages, and driving go-to-market strategies that support growth, customer adoption, and market share expansion in competitive specialty crop segments.

Working closely with Marketing, Technical & Development, Key Account Management, and Regional Commercial teams, this position helps align product performance, market needs, and commercial objectives to deliver business results. The Product Marketing Manager reports to the North America Director of Marketing.

Key Responsibilities

Product Marketing Strategy & Portfolio Management

• Lead marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio, including adjuvants, biostimulants, and nutritional products across tree nuts, fruit, vegetables, and vine crops in the U.S. and Canada.
• Develop and execute portfolio growth strategies that protect and expand market share in mature, highly competitive, and price-sensitive product categories.
• Identify portfolio expansion opportunities through market analysis, customer insights, and assessment of emerging grower needs.
• Monitor specialty crop acreage trends, crop economics, and category dynamics to optimize portfolio focus and marketing investment allocation.

Claims Development & Product Positioning

• Partner closely with Marketing, Technical, Development, and Commercial teams to translate scientific, efficacy, and performance data into compelling, credible, and differentiated product claims.
• Develop product positioning and value propositions tailored to growers, Pest Control Advisors (PCAs), distributors, and retail channel partners.
• Ensure all marketing claims are technically sound, commercially relevant, and aligned with regulatory and stewardship requirements.
• Establish positioning strategies addressing key specialty crop challenges, including water scarcity, drought, heat stress, pest pressure, and other environmental stresses.

Go-to-Market Execution

• Build and execute annual go-to-market plans aligned to crop cycles, purchasing windows, and channel priorities.
• Create and maintain marketing collateral, sales tools, technical communications, digital assets, and campaign materials that support commercial objectives.
• Collaborate with agencies and internal stakeholders to ensure consistent messaging and brand execution across channels.
• Support product launches, line extensions, and commercial initiatives that increase adoption and revenue growth.

Sales Enablement & Market Development

• Equip sales teams, Key Account Managers, distributors, and channel partners with effective messaging, positioning, and sales enablement resources.
• Strengthening Rovensa Next brand awareness and market presence across the specialty crop segment.
• Monitor industry trends, competitive activity, customer needs, and market developments to identify opportunities and risks.
• Support private-label business strategies and customer retention efforts in partnership with Commercial and Key Account teams.
• Represent the company at trade shows, industry events, customer meetings, and educational programs.

Budget Management & Performance Tracking

• Manage the specialty crop marketing budget and track performance against annual business objectives and financial targets.
• Measure and analyze marketing effectiveness, portfolio performance, and market penetration metrics.
• Provide recommendations to improve program effectiveness, customer engagement, and return on marketing investment.

Education & Experience Requirements

Required

• Bachelor's degree in Agronomy, Crop Science, Pomology, Viticulture, Agricultural Marketing, Business, or a related field.
• Minimum of 7 years of product marketing, brand management, product management, or commercial marketing experience within the agricultural inputs industry.
• Demonstrated experience marketing specialty crop products, including adjuvants, biostimulants, crop nutrition products, crop protection products, or related agricultural technologies.
• Proven success translating technical, agronomic, or scientific data into customer-focused marketing strategies, messaging, and commercial programs.
• Experience developing and executing go-to-market strategies across distributor, retailer, PCA, and grower channels.
• Strong understanding of specialty crop production systems and agricultural distribution networks.

Preferred

• MBA or advanced degree in Agronomy, Agricultural Economics, Marketing, or related discipline.
• Experience managing products within mature and highly competitive agricultural markets.
• Experience working within private equity-owned, growth-oriented, or rapidly evolving organizations.
• Experience supporting North American specialty crop markets.

Knowledge, Skills, Abilities & Attributes

Knowledge

• Strong knowledge of specialty crop production systems, agronomic practices, and grower decision-making processes.
• Understanding of adjuvants, biostimulants, nutritional products, and related agricultural input markets.
• Knowledge of agricultural distribution channels, PCA influence networks, and channel management practices.
• Familiarity with market analysis, pricing strategy, portfolio management, and competitive positioning principles.

Skills

• Exceptional product marketing and strategic planning skills.
• Strong written, verbal, and presentation communication skills.
• Ability to distill complex scientific and technical information into clear, customer-focused messaging.
• Strong analytical and market research capabilities.
• Budget management and performance measurement skills.
• Proficiency with Microsoft Office Suite and marketing analytics tools.

Abilities

• Ability to lead cross-functional initiatives involving marketing, technical, sales, and product development teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Ability to influence stakeholders without direct authority.
• Ability to identify market opportunities and convert insights into actionable business strategies.
• Ability to travel regularly throughout North America to support customers, field activities, and industry events.

Attributes

• Strategic thinker with a commercial and customer-centric mindset.
• Collaborative team player who builds strong internal and external relationships.
• Highly motivated, self-directed, and results oriented.
• Curious and innovative with a passion for staying ahead of industry trends.
• Adaptable and resilient in a dynamic, evolving business environment.

Physical Requirements

• Ability to sit, stand, and work at a computer for extended periods of time.
• Ability to communicate effectively in individual and group settings, both in person and virtually.
• Ability to travel by automobile and commercial airline approximately 30-50% of the time, including overnight travel.
• Ability to visit agricultural operations, research trial locations, distributor facilities, and customer sites in varying weather and environmental conditions.
• Ability to walk through fields, orchards, vineyards, and agricultural production environments on uneven terrain.
• Ability to occasionally lift and carry materials weighing up to 25 pounds.
• Ability to perform the essential functions of the position with or without reasonable accommodation.

Please note that Rovensa Group does not assume responsibility for the legalization process of employees applying for positions in countries outside their current workplace. Employees interested in applying for international positions must ensure that they meet all the legal and immigration requirements for the country in question. If local support is available for the relocation process, the recruitment team will provide specific details to candidates during the hiring process.