Sales Representative - PA/MD/VA

Rovensa Next is the Rovensa Group’s global business unit, specialising in biosolutions for agriculture.
It is made up of twelve pioneering Rovensa Group companies: Agrichembio, Agro-K, Agrotecnología, Cosmocel, Idai Nature, Microquimica, MIP Agro, Oro Agri, OGT, Rodel, SDP and Tradecorp, with a consolidated background in sustainable crop nutrition and biocontrol management.
Rovensa Next combines local technical knowledge, innovation and teams that work alongside farmers and distributors in the field to solve their sustainability challenges, backed by the global expertise and leadership of the Rovensa Group. It is aimed to shape a sustainable future for agriculture and drive its biotransformation.
When you join Rovensa Next you are not just joining a dynamic team of people gearing up to create a sustainable future – you are joining a team that is intent on making it a reality.

Let’s grow greener!

www.rovensanext.com/

Role Summary

The Sales Representative is responsible for driving profitable revenue growth within an assigned territory by executing regional sales strategies and delivering integrated crop solutions across the Rovensa Next portfolio (Nutritional, Inoculants, Adjuvants, and Bio-Control).

This role combines commercial execution, technical agronomy expertise, and customer development, partnering closely with distributors, growers, and internal technical teams to accelerate adoption, support cross-selling, and maximize product performance in the field.

Key Responsibilities

1. Sales & Revenue Growth

1. • Deliver against territory sales targets and cross-selling objectives across the full Rovensa Next portfolio.
   • Identify, prioritize, and convert new business opportunities within distributors and key growers.
   • Build and execute territory account plans focused on growth, retention, and share gain.
   • Drive value-based selling, positioning solutions based on agronomic and economic benefits.

2. Customer & Distributor Management

1. • Develop and maintain strong relationships with:
   • Distributor leadership and sales teams
   • Agronomists and crop advisors
   • Key growers and influencers
   • Support distributor capability through joint calls, training, and business planning.
   • Act as a trusted advisor, ensuring customers receive tailored, outcome-based solutions.

3. Technical Sales & Agronomy Leadership

1. • Deliver compelling technical presentations and training sessions to customers and internal stakeholders.
   • Define and communicate crop-specific value propositions for key products and programs.
   • Partner with Technical/Innovation teams to:
   • Identify market needs.
   • Support product positioning and adoption.
   • Ensure field-level success.

4. Trials, Demonstrations & Market Development

1. • Lead and support field trials, demonstrations, and validation programs within the territory.
   • Translate trial results into commercial opportunities and customer insights.
   • Increase product awareness through:
   • Field days
   • Trade shows
   • Sponsorship and industry engagement

5. Business Planning & Execution

1. • Develop accurate monthly and quarterly sales forecasts.
   • Support inventory planning and regional warehouse management.
   • Partner with finance, customer care, and commercial teams on collections and account health.
   • Maintain disciplined use of CRM and reporting tools.

6. Market Intelligence

1. • Monitor and report on:
   • Competitive activity.
   • Market trends and pricing dynamics.
   • Crop trends and agronomic challenges.
   • Provide actionable insights to support portfolio strategy and innovation priorities.

7. Travel

Territory travel required, including ~25% overnight travel.

Skills & Competencies

1. • Results-Oriented: Demonstrated ability to meet or exceed sales targets.
   • Technical Credibility: Strong agronomic knowledge with ability to translate into customer value.
   • Commercial Agility: Capable of selling across multiple product lines and solutions.
   • Self-Starter: Operates independently with high ownership and accountability.
   • Relationship Builder: Strong interpersonal and influencing skills across multiple stakeholders.
   • Problem Solver: Quickly identifies issues and delivers effective, practical solutions.
   • Organized & Disciplined: Strong planning, prioritization, and time management skills.
   • Communication Excellence: Clear, confident verbal and written communication.

Systems & Tools

1. • Proficient in Microsoft Office (Excel, PowerPoint, Outlook), Teams, SharePoint.
   • Experience with CRM and sales forecasting tools preferred.

Education & Experience

1. • Bachelor’s (required) or Master’s (preferred) in:
   • Agronomy
   • Agriculture
   • Soil Science
   • Crop/Plant Protection
   • Horticulture or related field
   • 5+ years of experience in agricultural sales or technical agronomy roles
   • Strong working knowledge of:
   • Plant nutrition and crop protection.
   • Regional crops and production systems.
   • Agronomic practices and product applications.

Physical Requirements

1. • Ability to sit for extended periods and work on a computer.
   • Ability to lift/move up to 40 lbs.
   • Regular field activity required (walking fields, outdoor work in varying conditions)
   • Vision abilities include close, distance, and depth perception.

Rovensa Group is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Rovensa Group makes hiring decisions based on qualifications, merit, and business needs at the time.
Please note that, for equity compliance purposes, sometimes and depending on the jurisdiction, our Group follows specific criteria/ criterions related to hiring processes, when mandatory . Therefore, we are aware of our local duties, worldwide – feel free to consult your local laws and ask any questions to our HR representatives.