Regional Marketing Manager Mexico

Main Responsabilities

• Lead regional segmentation (priority crops, customer profiles, channel strategy) aligned with global guidance.
• Define segment & portfolio strategic priorities, including value propositions and growth plans.
• Design and review the go‑to‑market execution plan (channels, positioning, resources).
• Translate global marketing strategies into actionable regional plans, adapting campaigns, messaging, and channel mix to regional context.
• Drive regional profitability and margin improvement by defining and executing marketing strategies that maximize value creation, cost efficiency, and resource allocation. Ensure disciplined management of marketing investments, pricing programs, and channel initiatives, contributing directly to the P&L performance of the region.
• Assess and elevate the marketing capabilities of key regional distributors, identifying gaps, professionalization needs, and opportunities to strengthen our joint value proposition. Partner closely with the commercial team to develop distributor marketing plans, enhance execution standards, and increase the effectiveness of campaigns and trade marketing activities across the region.
• Ensure brand consistency while producing and maintaining localized toolkits (brochures, videos, decks, POS).
• Plan and activate regional channels (events, trade shows, PR, digital, trade marketing).
• Measure MROI and channel effectiveness (reach, engagement, conversion) using regional dashboards.
• Structure regional data inputs (pricing, competition, sell‑in/sell‑out) and feed Global BI.
• Co‑build analytics with BI/Strategic Marketing (value‑based pricing, cross‑sell models, opportunity sizing).
• Provide insights into local opportunities and challenges.
• Establish and manage key marketing metrics and KPIs.
• Co‑define positioning trials with Regional Development to support the Product Life Cycle (PLC).
• Consolidate agronomic evidence and business cases for validation with Global Strategic Marketing.
• Convert trial outcomes into commercial narratives (benefits, differentiation, value‑based pricing).
• Design and review regional pricing programs and guidelines, ensuring alignment with value‑based principles.
• Provide leadership and direction to the team (recruitment, development, performance management).
• Manage departmental budget and ensure compliance with financial targets.
• Ensure adoption of best practices, marketing technology and operational excellence.
• Manage risks, support cross‑functional collaboration, and drive timely decision‑making.
• Ensure compliance with HSE and internal policies.

Requirements

• Bachelor’s degree in Marketing, Agronomy, or related field (mandatory)
• Advanced degree (Master’s or equivalent) in Marketing or Business Administration is preferred
• 12+ years of progressive marketing experience, preferably within the agricultural industry, including 5+ years in agribusiness (biologicals, biostimulants, crop nutrition, adjuvants or related).
• Strong understanding of agricultural markets, including crop cycles, grower behavior, and distribution channels (distributors, dealers, cooperatives, retail).
• Proven experience managing multi-category agricultural portfolios, across the full product lifecycle (positioning, launch and growth).
• Hands-on experience with field trials and agronomic validation, translating technical data into market insights and commercial narratives.
• Proven capability in designing and executing Go-to-Market strategies, including segmentation, channel strategy and sales enablement.
• Strong cross-functional leadership, working closely with Sales, R&D, Regulatory, Supply/Operations and Strategic Marketing.
• Experience working across multiple regions and cultures (LATAM/Mexico exposure is a plus).
• Track record in agricultural marketing activation, including product launches, field days, demo events and farmer engagement.
• Strong analytical, communication and stakeholder management skills, with the ability to operate in complex, fast-paced environments.
• Fluent in English and willingness to travel.